1) Two approaches to GIMC would be...
A. standardization and Adaptation
B. Adaptation and corporate
C. Brand and standardization
2) Overt names does what?
A. tell what people think about the company
B. reveal what company is about
C. reveal what logo is about
3) A company logo is a symbol used to identify a company and its what?
A. implied
B. banner
C. brands
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