Exam 2 questions

1) What is a Gatekeeper?
A) Individuals who control the flow fo information to members
B) Individuals who sit back and watch the members
C) Members who ask questions about the individuals
d) Members that will controal indiduals in a group

2) What is the carryout effect?
A) Promotion becomes old and boring
B) Need to be exposed repeatedly to message
C) Company stops advertising

3) Target women over age_____ is good becouse they have a smarter brain?
A) 32 years old
B) 50 years old
C) 31 years old
D) 40 years old

4) The advertising goals are, to build brand image, to persuade, to support and to encourage. What goal is missing from the group?
A) to make action
B) to inform
C) to break down
D) to rehearse